Determining the age of young people is difficult and is unlikely to get any easier. The pressure on licence holders and their staff will continue to increase as technology enables fraudsters to produce more sophisticated and authentic looking proof-of-age cards.
This coupled with the increased need to verify age to avoid, or have the ability to defend, a prosecution, means that retailers must have assurance that cards that are produced as proof-of-age are genuine and reliable.
The Proof of Age Standards Scheme (PASS) delivers a common standard through its easily recognised logo, which is backed by a robust audit and accreditation process to help protect retailers of age restricted goods, and their employees, against being taken in by the many fake cards around.
The key feature to look out for is the PASS hologram which is present on all PASS accredited cards. This provides a standard for those staff involved in selling alcohol, tobacco and other age-restricted goods.